HOW CAN I INCREASE MY CONVERSION RATES?

If you are looking for how to increase your website conversion rates, then you have

come to the right place. For those who don't know,  your website conversion rates are

the number of visitors that proceed to purchase in a website. If you are looking to grow

your business, it isn't enough to get individuals to your website alone - you should also

get them to buy from your site. In this blog post, I would share some tips to help you

increase your conversion rates.


Firstly, you need to have a great website design. Your website page is the first thing your

potential customers notice. When visiting your website, the design will determine if

they keep looking through or leave. So to ensure that your customer stays longer, your

webpage design needs to be both attractive and professional. If it looks unprofessional

or chaotic, it's almost certain that your potential client will leave immediately.

Remember that your website needs to be properly designed to make visitors stay longer.


It not only about the design but having a clear message too. If a visitor likes the design on

your page, the next thing is the content on the page.  All the content on the page ought

to be clear, brief, instructive, and fascinating. It should catch your readers'  attention and

let them know all that they have to know while keeping it short and simple.


Another tip is defining your market. Who is your target market? is it male or female?

Adults or Children? The more understanding of your market, the better way to reach out

to them. Understanding their wants and needs would allow you to design your content

to be attractive to them.


Also, communication is key. If your visitors cant interacts with you, then you may lose

them. Ensure you have proper communication channels or have website support that

responds to messages quickly.


The next tip is to do follow up. If you want a visitor to purchase from your website, then

you need to do follow up. You should also ensure that you update your content to be

fresh for your visitors. Additionally, consistently follow upon request and remarks.

Regardless of whether a visitor leaves a positive or negative remark, consistently

answer. Express gratitude towards negative remarks by telling clients how you will

change the negative perspective later on.


One crucial thing to remember again is providing a good product. There is a lot of

competition out there; if you are looking to have more customers, then provide them

with a good product that would motivate them more.


Lastly, you have to establish trust with your customers. Individuals are very careful

about making purchases online. Web design is a beginning in building trust. It can

likewise be practiced by giving a location, just as a contact telephone number for the

request. If you don't have a work address, get a postal box.


These are some tips to help you increase your website conversion rates. Use them to

help build your small business and watch how much difference they will make in your

sales

TEN FREE WAYS TO BOOST YOUR WEBSITE VISITORS WITHOUT PAID TRAFFIC

Small business today find it difficult to attract visitors to their website. In this blog post, I would share some few secrets on how you can increase your website traffic/ visitors without paid traffic.

#01 Get Listed in Online Directories

One free way to increase your website visitors is to become listed at a free business directory or review sites. most of the sites would link to your current website to attract more visitors. Online directories like Yelp have a strong domain authority on Google, so there is a chance that your business's Yelp page could get ranked for relevant searches.

#02 Build Backlinks

A backlink is a link to your website from another site. Backlinks from a complementary website or industry influencers may not only get your page to a larger audience but also drive quality traffic to your web site. If Yahoo and Google see various trusted sites pointing to yours, it will increase their trust in your enterprise. More trust coming from Google leads to better rankings, which leads to more visitors. Get discovered on Google; get backlinks to your website.

#03 Promote on Social Media

Social media is one of the free advertising tools around and can help generate more visitors to your website. Start using Facebook, Instagram, and LinkedIn to promote blogs and other useful pages on your website. This way an individual can turn from your social media audience into web site visitors.

#04 Include Hashtags in Your Posts

Using hashtags with your posts can promote your site in a long way. you can also use it to extend your reach beyond your circle and get discovered simply by users searching for your products and services. The more eyes on your links, the more free traffic you’re getting to your website.

#05 Use Landing Pages

Landing pages are an additional free source of getting visitors to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. Because landing pages are usually specific, you may get targeted audience within your messaging, increasing the visitors coming to your pages.

#06 Target Long-Tail Keywords

While short-tail keywords are frequently searched often, it is difficult to rank for them on search engines. Targeting long-tail keywords will give you a better prospect of ranking higher (even on the first page) for searches specific to your products, and better ranking means more visitors.

#07 Email Marketing

Sending regular newsletters and offers through email is usually a great way to keep in contact with customers, and can also assist in getting traffic to your website. Provide information and links on your pages to your email list for them to understand more about your site.

Also, put careful thought into your email subject lines. These heavily influence whether or not a user opens your email. If your emails never get opened, they can’t supply traffic to your site!

#08 Guest  Blogging

The benefits of guest blogging are endless. Having an influencer publish a post about your site or having an interview with these people, could help drive traffic to your website. It can furthermore help to add extra variety to your content and help attract visitors.

You may ask the influencer to mention your website in their review or round-up post. This method is free, but you need to collaborate with them for mutual gain.

You can also be a guest blogger. Identify complementary businesses in your area whose audience is relevant to your business. See if you can contribute a post to their blog with a link back to your website. Make sure your content is relevant and useful to their audience so that it’s more of an even exchange.

#09 Participate Online

It’s free to be active in online groups and on websites that are relevant to your business and community—and it helps you to obtain more traffic. Commenting on personal blogs, social media posts, responding to questions people are posting and participating in discussion regarding your field. The more a person build relationships with a group, the more exposure, and visits they will get.

In a situation, your social media links to your website, you might have turned your engagement to another channel for web site traffic. Just be sure to engage moderately and in a sincere way, lest you look spammy and hurt your online popularity. Increased traffic should certainly not be the goal regarding your engagement, but somewhat a secondary result.

#10 Analytics

Google analytics functions are free to use, as well as the insights learned from it can aid you to drive additional traffic to your site. Work with tracked links for marketing and advertising campaigns, and regularly inspect website analytics. This would assist you to identify which methods and types of content work, the ones that need enhancement, and those that you ought to not waste your time on.

Click on this link to get organic website traffic